That being so, look at the content published on your corporate blog as a great chapter in a forthcoming (gated) e-book. Create a landing page for each rich content item and distribute that URL through social advertising and onto highly visible, third-party web properties to capture more names at the top-of-the-funnel. Related: Do as Successful Thought Leaders Do 3. Invest in predictive technology to prioritize follow-up. A key goal for a well-executed content marketing strategy is discerning which MQLs are ready to have a sales conversation. Since downloading an e-book does not reveal true sales interest, having an inside sales team follow up with each and every lead is likely a poor strategy. Solutions like Infer and Fliptop use internal and external data sources to score your MQL queue based on propensity to buy. Your inside sales team will appreciate the effort and, in turn, will be significantly more effective. 4. Partner with like-minded companies to access new databases.Growing your lead database is a key priority for all modern marketers.
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